Recently, Yafeite Group’s brand poster made a powerful debut on the Nasdaq screen in New York City’s Times Square. The poster, displayed in a continuous loop, prominently features the company’s positioning: “ONE-STOP GLOBAL SUPPLIER OF STEEL, BASED IN CHINA SERVING THE WORLD.” At this global commercial landmark, it showcases the strength of Chinese manufacturing—rooted in tangible industry and reaching out to the world. This year also marks the company’s 20th anniversary, making this appearance both a milestone summary of two decades of solid work and a public demonstration of Yafeite’s capabilities to global customers.

Two Decades of Industrial Dedication: Building a Legacy Through Action

Rewind twenty years to 2006, when Yafeite started from a modest office. At the time, there were no overseas channels, let alone a mature international business system. In the early days, without convenient online tools to reach overseas clients, the team could only rely on daily international phone calls and mass emails. Despite frequent rejections, they persisted with patience and diligence, eventually securing their first overseas customers and gradually opening up international markets—laying the foundation for the company’s global expansion.

As overseas orders continued to grow, Yafeite did not stop at simple export sales. Instead, the company steadily expanded its own standardized production facilities, improved its full-category production support systems, and deepened its commitment to genuine manufacturing.

In-House Factories for Full-Chain Control: Earning Global Customer Trust Through Quality Service

With two decades of deep experience in the manufacturing industry, Yafeite has always adhered to the business principles of “customer first, quality foremost.” Leveraging its own production plants, the company has built a comprehensive full-chain control system, establishing standardized processes across production, quality inspection, logistics, and after-sales service—ensuring end-to-end oversight from raw materials to finished products.

Thanks to the core competitive advantage of self-manufacturing and self-supply, Yafeite now serves customers in over 60 countries and regions, with a stable base of thousands of overseas enterprises, including multiple Fortune 500 manufacturing clients. Through consistent production capacity, reliable quality, and long-term service, Yafeite delivers on its promise of quality as a Chinese factory, backed by tangible results.

Nasdaq Debut: Strengthening Brand Trust in Global Markets

The Nasdaq screen is one of the world’s most influential brand showcases and a key indicator of a company’s tangible strength for international customers. This debut, timed with the company’s 20th anniversary, serves both as a public statement of Yafeite’s two-decade development journey and a critical step in upgrading its international presence.

By allowing overseas clients to see firsthand the stable production capacity and long-term operational resilience of Yafeite’s own factories, this initiative significantly enhances brand recognition and trust internationally. On one hand, it broadens channels for attracting new overseas customers and deepening cross-border industrial cooperation; on the other, it lays a solid foundation for future global supply chain integration and further expansion into overseas markets.

Staying True to the Spirit of Hard Work: Steadily Advancing Toward a Century-Old Enterprise

From local production facilities to the world’s crossroads, from a domestic manufacturing plant to a global chemical and trading group—twenty years is but one milestone on Yafeite’s journey. The Nasdaq appearance is far from the finish line.

We remain firmly committed to our long-term vision: “to become a good company that lasts 101 years.” By staying rooted in manufacturing, deepening our presence in global markets, and continuing to operate with integrity and dedication, Yafeite will keep earning the trust of customers worldwide—and steadily advance the reputation of Chinese industrial brands on the international stage.